About





Eike Ollech
Eike Ollech
Eike Ollech has completed his Bachelor of Science in Business Administration with the Majors Marketing and Management as well as Business Psychology at the Mercator School of Management. His Bachelor thesis dealt with the analysis of methods to quantify Word-of-Mouth-Effects.

At the University of Cologne he completed his Master of Science in Business Administration with the Majors Marketing and International Business. Here, his studies led him also to the Indian Institute of Management Ahmedabad and the Finance University under the Government of the Russian Federation. His Master thesis dealt with Creativity in TV Advertising and the Analysis of Common Attributes and Differences of Advertising Award Winners and the Role of Advertising Agencies. In university business projects with rankingCHECKMetro Cash and Carry and Henkel he gained experiences in the fields of FMCG marketing, retail marketing and online marketing. In addition to his studies Eike was member of the board of the Student Association INET Campus Group Cologne where he was responsible for marketing and business collaborations. 

In Companies like  PSA (Peugeot, Citroen, DS etc.),  AccentureVorwerkElectronicPartnerZenithmediaPilkingtonDas ÖrtlicheZollverein School of Managementand Designin international business projects in Russia and India, self-employed and for many clients in Automotive, International Consumer Goods, Retail, Service, Utility, Life Science, Software and Financial Service Companies, he worked in digital strategy, digital transformation, e-commerce, IT or digital marketing projects and departments.

Selected projects in consulting or in company function:

Multinational software corporation: marketing automation strategy

Multinational chemical and pharmaceutical company: digital strategy for the biggest brand

Global banking and financial services company: coordinating the rfp process for a new marketing automation solution / a digital marketing hub

Large global electric utility service provider: omnichannel transformation of the distribution business

Global automotive company: project management for a global marketing automation platform

Global telecommunication company: e-commerce and agency as a service strategy partnership model

Major global insurance group: omnichannel transformation strategy with focus on customer communication channels

European consumer electronics retailer: digital marketing and digital strategy lead

European consumer electronics retailer: roll-out management for a few hundred retailer websites and online shops

European consumer electronics retailer: roll-out management of a click&collect process in over 120 retail outlets



Global consumer goods company:  e-commerce budget management and e-commerce controlling

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