About





Eike Ollech has completed his Bachelor of Science in Business Administration with the Majors Marketing and Management as well as Business Psychology at the Mercator School of Management. His Bachelor thesis dealt with the analysis of methods to quantify Word-of-Mouth-Effects.

At the University of Cologne he completed his Master of Science in Business Administration with the Majors Marketing and International Business. Here, his studies led him also to the Indian Institute of Management Ahmedabad and the Finance University under the Government of the Russian Federation. His Master thesis dealt with Creativity in TV Advertising and the Analysis of Common Attributes and Differences of Advertising Award Winners and the Role of Advertising Agencies. In university business projects with rankingCHECKMetro Cash and Carry and Henkel he gained experiences in the fields of FMCG marketing, retail marketing and online marketing. In addition to his studies Eike was member of the board of the Student Association INET Campus Group Cologne where he was responsible for marketing and business collaborations. 

In Companies like  PSA (Peugeot, Citroen, DS etc.),  AccentureVorwerkElectronicPartnerZenithmediaPilkingtonDas ÖrtlicheZollverein School of Managementand Designin international business projects in Russia and India, self-employed and for many clients in Automotive, International Consumer Goods, Retail, Service, Utility, Life Science, Software and Financial Service Companies, he worked in digital strategy, digital transformation, e-commerce, IT or digital marketing projects and departments.

In his last role at PSA Eike was part of the Customer Digital Factory Leadership Team and was here responsible for the design and build of the digital ecosystem around Citroens new "AMI" model: A totally new distribution model which changed PSA from a B2B to a B2C online sales company, a new app for users of the mobility objects and many services around.


Today Eike is Vice President Digital Consulting at CGI Next.

Follow by Email