Introducing Pankaj Singh's Marketing Mania

Today I want to introduce the new marketing blog written by my good friend Pankaj Singh from IIM-A. At the moment he works as Deputy Manager Marketing at Lohda Group, the biggest Indian real estate company. In his first blog post he goes back to the marketing basics and explains the basics of segmentation inspired by the famous TED talk "Malcolm Gladwell on spaghetti sauce". Read the first lines here:

"I have always believed in sharing knowledge and when I decided to share something about marketing I just wondered where to start from? 

I thought probably the best way to start would be as they say from the basics and I decided to go ahead with segmentation. 

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