Google+ for Marketers

Google+ really seems to be the big breakthrough for Google regarding Social Networks after a lot of setbacks in the past. I am for myself quite surprised that there is already so much conversation and sharing going on right now. It is not surprising under the fact that already more than 10 Million people are using G+. It is more the way they use it. Even if the first hype already weakens a bit in my eyes, most of the users are quite satisfied with the workflow. 

Now, especially the new company profiles will be of particular importance for marketers. I am sure the deletion of the mashable and Ford profiles e.g. is a good indicator that these companies will be one of first companies to come up the official company profiles. When the new profiles come up it will be the task to learn fast and to apply the learnings. Already before the start of the new profiles for companies Falk Hedemann from t3n advises companies in a post (only in german) to use an imprint for the Google+ profile which could e.g. be just a link to the imprint on the company website.

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