Showing posts with label Neuromarketing. Show all posts
Showing posts with label Neuromarketing. Show all posts

Neuromarketing Webinar provided by The Nielsen Company


At the moment Nielsen and NeuroFocus (a Nielsen company) provide a very interesting Video of a Webinar which deals with Neuromarketing. Practical examples of the retail industry are used to demonstrate how Neuromarketing can be used in a real business enviroment, e.g. shelf performance optimization for Miller beer. A Video of the Webinar is available on the Nielsen website and also a PDF with the used slides is provided. The webinar and the document are provided for free, so you can just check it out if it is interestung for you. You only have to sign up to see the video and to download the PDF.

The descrition of the Webinar:

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